seo-auditstrategy
What Is a Strategic SEO Audit? (And Why Scores Don't Matter)
Most SEO audits give you a score out of 100. A strategic audit gives you a diagnosis, a guiding policy, and a prioritized action plan. Here's the difference.
Blog
SEO strategy, Google Search Console insights, and practical guides.
google-search-consoledata-analysis
How to Read Google Search Console Data Like a Strategist
Google Search Console has 16 months of data most people ignore. Learn how to find declining pages, rising queries, and hidden opportunities in your GSC data.
strategyframework
The Strategy Kernel Framework for SEO: Beyond Checklists
Richard Rumelt's Strategy Kernel — Diagnosis, Guiding Policy, Coherent Actions — applied to SEO. A framework that replaces checklist thinking with strategic thinking.